USER CONSENT AND POLICY CHANGES
THE SITE IS NOT INTENDED FOR CHILDREN AND WE DO NOT KNOWINGLY SOLICIT OR COLLECT PERSONAL INFORMATION ON THE SITE FROM CHILDREN UNDER THE AGE OF 13. IF WE LEARN THAT A CHILD UNDER THE AGE OF 13 HAS SUBMITTED PERSONALLY IDENTIFIABLE INFORMATION TO US THROUGH THE SITE, WE WILL TAKE REASONABLE MEASURES TO DELETE SUCH INFORMATION FROM OUR RECORDS AND TO NOT USE SUCH INFORMATION FOR ANY PURPOSE (EXCEPT WHERE NECESSARY TO PROTECT THE SAFETY OF THE CHILD OR OTHERS, AS MAY BE REQUIRED BY LAW).
INFORMATION WE COLLECT
We collect Personally Identifiable Information and Non-Personally Identifiable Information. “Personally Identifiable Information” is information that identifies a User or can be used to identify or contact a User.
Personally Identifiable Information we collect may include, but is not limited to, a User’s name, age, email addresses, postal addresses, ZIP codes, social security number, driver’s license number, prior addresses, monthly rent paid at prior residences, employers, job titles, income, telephone numbers, credit card information, bank account information and routing numbers, date of birth, gender, age, marital status, user name and password (if a User elects to register with the Site), and information regarding emergency contacts, pets, vehicles (including license plate numbers), User tendencies and communication preferences, and any other information necessary or desirable to us in connection with providing quality services to our Users and customers.
We also may collect information that by itself typically cannot be used to identify or contact Users, such as demographic information (e.g. age, profession or gender), User Internet Protocol (IP) addresses, browser types, domain names, internet service providers, referring/exit pages, date/time stamp, operating system, clickstream data, and other anonymous statistical data involving use of the Site (collectively, “Non-Personally Identifiable Information”).
Users may choose not to provide Personally Identifiable Information by not entering it on the Site; however such Users will not be able to utilize certain services and features if those services and features require Personally Identifiable Information in order to function.
HOW WE COLLECT INFORMATON
We may collect Personally Identifiable Information from Users at various places and through various mechanisms on the Site. This may include, for example, if Users complete and submit any electronic forms or payments to us on the Site, participate in promotions, contests, or sweepstakes, interact with any forum, bulletin board, or chat room that is offered by us on the Site, register for e-mail communications, or submit survey responses, questions or requests to the Site using a form or the e-mail address links on the Site. We may also ask Users to voluntarily provide us with information on this Site: for example, while many of the features of the Site are available without registering, Users may be asked to create an account on the Site if they desire to access certain features. Although a User may decline to voluntarily provide Personally Identifiable Information when asked, some features, products and services will be unavailable to such User as a result.
When Users visit the Site, we automatically collect certain information on User activities. “Site Usage Information” is information about how our visitors use and navigate the Site. This includes, for example, the number and frequency of visitors to each web page, the length of their stays, the type of browser each visitor is using to view the Site (for example, Internet Explorer, Firefox), the type of operating system each visitor is using, (for example, Windows XP, Mac OS), the domain name of each visitor's Internet service provider (for example, America Online, Earthlink), the visitor's IP address, the address (or "URL") of the web site that the visitor came from before visiting the Site, which pages were visited on the Site, what was clicked on, and certain other available information. An IP address is a number that is automatically assigned to a computer whenever it accesses the Internet, which our web servers use to identify where to send information requested by User computers. If a User requests pages from the Site, our servers log the User’s IP address as well as information about the User’s activities on those pages.
To collect Site Usage Information, the Site (and any e-mails sent to Users by the Site or otherwise by us) may utilize Cookies, Web Beacons, Embedded Scripts or similar technologies:
“Web Beacons” are small, often invisible, graphic elements included in a web page or e-mail, allowing the party that set the Web Beacon to monitor and collect certain limited information about the viewer of the web page or e-mail message (such as the type of browser downloading the Web Beacon, the IP address of the computer that the Web Beacon is sent to and the time the Web Beacon was viewed, as well as the URL of the page the web beacon comes from). We may use Web Beacons for many purposes, such as to tally visitors to the Site, or to monitor how visitors navigate the Site, and we may include Web Beacons or similar technologies in e-mails in order to count how many of the e-mails (or particular articles, links, etc.) we sent were actually opened.
“Embedded Scripts” are programming codes designed to collect information about User interactions with the Site, which are temporarily downloaded onto computers from our server or a third party we work with, and are active only while a User is connected to the Site – thereafter, Embedded Scripts are deleted.
In addition to Cookies, Web Beacons, Embedded Scripts, and Google Analytics, we reserve the right to use other now known or later developed technologies to assist us in observing and analyzing User behavior.
HOW WE USE THE INFORMATION WE COLLECT
We may, and reserve the right to, retain and use Personally Identifiable Information and Non-Personally Identifiable Information for any and all purposes that we deem necessary or desirable to us, including but not limited to (1) the provision of services or transactions; (2) analysis of rental applications or any other interactions by and among any and all Users and us otherwise; (3) communicating with Users regarding information, features or offers that we believe will be of interest to them; (4) responding to User requests; (5) contacting Users in regard to the Site; (6) processing information submitted through the Site; (7) conducting User surveys; (8) combining such information with any other information that we may be lawfully in possession of in order to analyze any and all associations between Users and us otherwise; and (9) the fulfillment of any other purpose disclosed at the time a User provides Personally Identifiable Information.
We may share Personally Identifiable Information with affiliates, subsidiaries, or third parties who, without limitation, require access to Personally Identifiable Information for business purposes related to tenancies or to process any application, request, inquiry, or other information. We may also share Personally Identifiable Information with third parties who perform services on our behalf, including, without limitation, third parties that send communications, process payments, analyze data, assist with utility billing or renters insurance, or provide credit checks, resident screening, collection services, marketing assistance, or create, host and/or provide customer service on our behalf.
We reserve the right to disclose and transfer Personally Identifiable Information in connection with a corporate merger, consolidation, restructuring, financing, sale of substantially all assets, or other corporate change. In addition, when a potential buyer is interested in purchasing our property, we may provide the potential buyer with information about the property and the tenants who live there, which may include Personally Identifiable Information. Upon the sale of the property in which a User lives, all of such User’s Personally Identifiable Information may be transferred to the purchaser.
HOW WE STORE INFORMATION
Users are responsible for maintaining the secrecy of Personally Identifiable Information that they do not wish to be shared, and for controlling any and all interactions they may elect to have with the Site or any third party. Furthermore, we are not responsible for the functionality, privacy, or security measures of any other organization.
Furthermore, certain content on the Site may be served by a third party. These third parties may also drop their own Cookies and/or use Web Beacons or Embedded Scripts. We do not control the use of such technology by third parties, the information they collect, or how they use and/or store such information.
Thus, Users should consult the specific privacy policies posted on third party sites when linking to them, as any links on the Site providing access to any third party web pages, services, or materials do not imply that we endorse or have reviewed such, and we are not responsible for any conduct employed by or related to any web pages, services, or materials linked to or from our Site, or any information or content contain therein. We are not responsible and do not have control over any third-parties that Users authorize to access Personally Identifiable Information or Non-Personally Identifiable Information, whether voluntarily or involuntarily. Any User who interacts with a third-party website or service does so at their own risk. We therefore encourage Users to monitor when and if they are interacting with a third party and not us.
Users may receive emails from us for a variety of reasons associated with their interactions with the Site. We respect the desire of Users to manage email correspondence. Users can manage receipt of some types of communication by following the instructions included emails we send. Please note that, even if Users unsubscribe from certain email correspondences, we may still need to email Users with important transactional or administrative information.
UPDATING USER INFORMATION
In accordance with routine corporate record-keeping practices, we may delete certain records. We are under no obligation to store any User’s Personally Identifiable Information or Non-Personally Identifiable Information indefinitely and disclaim any liability arising out of, or related to, the destruction of such information. However, we may retain Personally Identifiable Information and Non-Personally Identifiable Information for a commercially reasonable time for backup, archival, and/or audit purposes.